Evolved the “Know Before You Go” series into a multi-slide carousel format, improving clarity and fan engagement by breaking down key game-day information into digestible slides.
Know Before you go redesign
about the project
The “Know Before You Go” series was developed as a fan communication initiative for the Soo Greyhounds, designed to improve game-day awareness and enhance the overall fan experience.
This project focused on delivering clear, accessible, and timely information across digital platforms, ensuring fans had everything they needed prior to attending games, including key event details, promotions, broadcast information, and in-arena expectations.
what i created
Designed a structured content series used across social media, website, and digital signage to communicate essential game-day information in a clear and visually engaging format.
Created adaptable layouts that maintained consistency across multiple posts while allowing for updated game-specific details. Ensured all content aligned with team branding and was optimized for readability across mobile and desktop platforms.
Supported the delivery of fan-facing communications by organizing information into a repeatable system that could be used throughout the season for multiple games and events.
the story behind the work
The “Know Before You Go” series was created to improve communication between the organization and fans by providing clear, timely, and accessible game-day information.
The goal was to reduce confusion, enhance the in-arena experience, and ensure fans had all necessary details before attending games. I developed a consistent visual and informational system that could be easily updated for each matchup while maintaining strong brand alignment.
This project highlights my ability to combine design with communication strategy — turning important operational information into engaging, easy-to-understand content that supports both fan experience and game-day execution.
