Marketing Coordinator | Content Creator | Digital Marketer
Marketing professional with experience in content creation, social media marketing, email campaigns, website management, and visual design. This portfolio showcases selected creative work developed across professional and personal projects.
A little bit About Me
Hi, I'm Britney. I'm a marketing professional with experience in content creation, social media marketing, email marketing, website management, event coordination, and community engagement.
My background spans sports, recreation, and digital marketing, where I've developed campaigns, created content, managed communications, and supported audience engagement initiatives. This portfolio showcases a selection of creative work that reflects my passion for storytelling, design, and meaningful brand experiences.Skills & Expertise
Marketing & Strategy
Content Creation • Campaign Coordination • Social Media Marketing • Email Marketing
Digital & Technical
Website Management (Squarespace, WordPress) • SEO Basics • Analytics • Meta Business Suite
Creative
Graphic Design (Canva, Adobe Photoshop) • Branding • Visual Storytelling • Digital Content Creation
Other Experience
Event Coordination • Community Engagement • Sports Marketing • Customer Experience
Soo Greyhounds – Game Day Content
Created digital graphics and promotional content to support game-day marketing, fan engagement, and ticket sales initiatives. In addition to design work, I scheduled, published, and managed content across social media platforms, including boosting posts and supporting paid advertising campaigns.
Ensured all creative assets included accurate game-day details, timing, promotions, and sponsor information. Coordinated with ticket sales, game-day operations, and partners to ensure correct messaging across all platforms, including streaming and broadcast partners such as FloHockey, Rogers, and Rock 101.
Content was distributed across Instagram, Facebook, and other digital platforms to drive engagement, awareness, and attendance.
Arena Marketing Signage
Designed interactive arena signage to enhance the in-game fan experience by educating audiences on team history, celebrating franchise milestones, and promoting key fan engagement initiatives.
Developed visually engaging content for concourse displays, ensuring information was clear, accessible, and aligned with team branding. Supported the broader marketing and game-day experience strategy by helping reinforce storytelling and increasing fan interaction throughout the arena environment.
Website Banners / Articles
Designed a high-visibility homepage banner to support the 2026–27 season ticket marketing campaign. The creative uses bold typography and an action-focused player image to generate urgency, excitement, and early-season conversions.
Adapted across multiple formats and specifications for web, mobile, email banners, concourse screens, and external digital advertising boards to ensure consistent messaging across all fan touchpoints.
Created a clean, high-contrast renewal campaign banner focused on clarity and quick message recognition. The motion-streak background reinforces energy and continuity, while the headline-first layout ensures immediate understanding of the renewal call-to-action.
Developed across multiple sizing specifications for website, email marketing, concourse displays, and external digital signage to maintain consistent campaign visibility across platforms.
Designed a modern, minimal promotional banner introducing corporate sponsorship and advertising opportunities. The directional design elements guide viewer attention toward the call-to-action, while the black-and-red palette reinforces brand identity and professionalism.
Optimized for use across digital platforms including web, email marketing, concourse screens, and external advertising boards to support partner acquisition initiatives.
Supported the promotion of the “Next Gen” youth engagement event through a monochrome, high-impact promotional graphic and accompanying article content. The design highlights youth participation and behind-the-scenes storytelling, emphasizing the educational and experiential nature of the program.
The article introduced a family-friendly initiative where youth aged 8–16 experience game-day operations by shadowing roles such as broadcasting, coaching, game operations, and arena staff. This content helped position the organization as community-focused and invested in youth development.
Assets were distributed across web and digital platforms to drive awareness and participation.
Developed a dynamic playoff campaign asset featuring opposing players and official OHL Playoffs branding to build anticipation and drive ticket sales. The composition emphasizes rivalry, urgency, and excitement through bold visual hierarchy and structured messaging.
Adapted into multiple specifications for social media, email marketing, website banners, concourse displays, and external digital advertising boards to ensure full-campaign consistency across all fan engagement platforms.