Playoffs 2026
A multi-channel playoff campaign for the Soo Greyhounds focused on fan engagement, ticket sales, and community activation across digital, in-arena, and social platforms.
About the Project
This project showcases the creative and marketing assets I produced for the Soo Greyhounds during the 2026 OHL Playoffs. The work supported the team’s “ALL IN” playoff identity across email marketing, social media, website content, in-arena signage, digital advertising boards, and community activation initiatives.
As a featured campaign, it demonstrates my ability to design for fast-paced, real-time marketing environments while maintaining brand consistency and creating visuals that drive fan engagement and awareness across multiple platforms.What I created
Designed a range of marketing assets for the playoff campaign, including email banners used throughout the postseason, “Paint the Town Red” visuals for social media, website, concourse displays, and external digital advertising boards.
Created rally towel promotional graphics to build fan excitement and game-day engagement, as well as game-day promotional content for social media channels. Supported the broader campaign rollout through poster distribution and community activation materials tied to the “Paint the Town Red” initiative.
All assets were adapted across multiple formats and specifications to ensure consistency across digital, in-arena, and community-facing platforms.
THE STORY BEHIND THE WORK
The Soo Greyhounds’ 2026 playoff campaign was built around the “ALL IN” identity, focused on energizing fans and strengthening community support during a high-stakes postseason run.
My role was to translate this identity into a cohesive visual campaign across every fan touchpoint — from email inboxes to arena screens to community spaces across Sault Ste. Marie. This included designing the official “Paint the Town Red” graphic, developing email banners, supporting rally towel promotion, and contributing to the physical distribution of campaign materials.
This project reflects my ability to work within fast-paced marketing environments where timing, consistency, and cross-platform execution are critical. It represents the type of work I enjoy most — visual storytelling, sports marketing, and community-driven campaign design.Playoff Rally Towels
Behind the scenes of playoff rally towel production — from design to game-day activation inside the arena.
ROUND one: Complete
Capturing the energy, emotion, and atmosphere from the opening playoff series win.